Just read Daniel's post about aigars.co.uk and web shop scams, particularly in the photo camera world. Nice find Daniel. Photo retailer web scams have been a problem on this side of the Atlantic and haven't heard much about this practice in the EU.
As an example of similar stuff going on especially in NY, check this news report[annoying NYT advert] about the PriceRitePhoto.com scandal. Mr. Don Wiss has been taking snapshots of these dealers' stores and puts them on a web page dedicated just them. The last time I saw a major scam come to lime light was when Thomas Hawk had a brush with PriceRitePhoto.com.
In light of this I tend to buy my photo equipment by going to the store in person :)