This is an unknown brand of blu-ray player that I picked up at Walmart for the sake of testing.
+ plays almost all kinds of files DIVX, XviD, MKV, MPEG2, MP3, etc from USB stick
+ DVD or Blu-ray region change
+ Reads NTFS formatted disks unlike Sony
- ethernet port is present, but no app uses it!
- no DLNA support
- does not control the TV (TV does not turn on when Seiki unit does)
- @ $78 it is way too expensive
- front panel buttons are hard to distinguish
- no front USB port
Find more info about it here.
For now, it goes back to Walmart this weekend. Had it been $40 or so, I would have kept it as a secondary unit.