26 April 2005

Choose your PR Manager wisely

Starting a new company or Hiring a new PR Manager? Think twice when you hire the PR Manager. Chances are that (s)he might almost cost you your company!

CEO, Jon S von Tetzchner of Opera Software ended up saving his own PR Manager during his much publicised swim from Norway to the US. Aparently, the PR Manager didn't know how to swim or how to read maps and was accompanying Tetzchner in a rubber raft.

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